AFA’s 2009 Nauty and Nice Christmas Retailer List

Based on current advertising, below is a list of companies that avoid, ban, or use the term “Christmas” in their advertising.

AFA reviewed up to four areas to determine if a company was “Christmas-friendly” in their advertising: print media (newspaper inserts), broadcast media (radio/television), website and/or personal visits to the store. If a company’s ad has references to items associated with Christmas (trees, wreaths, lights, etc.), it was considered as an attempt to reach “Christmas” shoppers.

If a company has items associated with Christmas, but did not use the word “Christmas,” then the company is considered as censoring “Christmas.”

The list is arranged in alphabetical rather than rank order. Among retailers favoring Christmas are Amazon.com, Family Dollar, Hobby Lobby, JoAnn Fabrics & Crafts, Lowe’s, Rite Aid, Walgreens, Wal-Mart.
Among retailers marginalizing Christmas are Banana Republic, Best Buy, Old Navy, Toys R Us. Under the flat out against Christmas category, some notable retailers include Advance Auto Parts, Aldi, Kroger, Radio Shack, SUPERVALU — what a shame.

If you disagree with the listings, visit the AFA website.

To see the entire Nauty and Nice list, go to Nauty and Nice Christmas List 2009

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