Tag Archives: American Family Association

Santa’s Naughty-and Nice-List of American Business

The previous post titled “Poll Shows Most American For Christmas” reported that 80% of Americans either celebrate Christmas as a religious holiday or think it should be. The same Americans also think it Christmas should publicly honored at our public institutions and businesses. Given this level of support for celebrating Christmas as a religious holiday, I suspect most Americans would favor the efforts of the American Family Association’s to pressure retailers and other businesses into treating Christmas as … well as … the birthday humanity’s redeemer as celebrated by Christians.

That is why XCJ again posts the <a href=Naught and Nice list created by the American Family Association. This year, the list includes companies who are FOR Christmas, those Marginalizing Christmas, and those AGAINST Christmas. It is hoped readers who are for Christmas will not patronize business who are attempting to marginalize it or who are flatly against Christmas.

Companies FOR Christmas Marginalizing Companies Companies AGAINST
Bass Pro Shops
Bed Bath & Beyond
Best Buy
Big Lots
Collective Brands
Dick’s Sporting Goods
Family Dollar
Dollar General
H.E.B. Stores
Harris Teeter Stores
Hobby Lobby
JC Penney
JoAnn Fabrics & Crafts Stores
Michael’s Stores
Neiman Marcus
Office Max
Pier One Imports
Rite Aid
Scheels Sporting Goods
Super D Drug Stores
Toys R Us
Wal-Mart/Sam’s Club
Bath & Body Works
Dollar Tree
Hy-Vee Stores
Old Navy
Limited Brands
Whole Foods
Banana Republic
Barnes & Noble
CVS Pharmacy
Foot Locker
Gap Stores
Hancock Fabrics
L.L. Bean
Office Depot
Radio Shack
Victoria’s Secret

Reviewing last year’s naughty and nice list, a number businesses have lost the spirit of Christmas while some others lost the spirit of the Grinch. For example, Kroger and Costco must have been visited by the spirit of Christmas because both are on the FOR Christmas list. Old Navy is a tough nut crack. Last year the Old Navy Corporation regarded religious connotations of the season as bad for business. This its retail stores are begrudgingly acknowledging Christmas exists, but the corporate retailer did move up from flat out against to marginalizing the Christian-oriented holiday. A few examples of retailers who acquired the secular bah-hum-bug spirit are Walgreen’s and Office Depot. Walgreen’s went from For to Marginal. This may have been the result of some problem faced during the past year or two. Not everyone handles economic recessions equally well either. The Christmas spirit among corporate leaders at Office Depot have been soured. This is reflected having become oppositional to Christmas as a non-secular holiday. Let’s hope bah-hum-bug soon changes to a merry Christmas perspective.

A positive development is the dwindling number of businesses oppositional to Christmas. The Examiner reported 80% of American retailers think being for Christmas is good for business. The National Federation of Retailers agrees. Because 91% of Americans celebrate his birth on Christmas, they believe being pro-Christmas will increase sales by about 2.3 percent.

At least the wise men from the East believed it was a good idea to give gifts to celebrate his birth. Hopefully, AFA’s efforts will inspire Americans and American businesses to advance the cause of the babe born in the manager on Christmas day.

Merry Christmas!

AFA Targets Chase For Anti-Christmas Policy On Bank Decorations

JP Morgan Chase has strictly ordered all of its banks to take down any and all Christmas decorations that have not been supplied by company headquarters. This includes the mandatory removal of all Christmas trees from bank lobbies.

According to internal Chase documents the American Family Association has received, every bank has “received approved holiday decorations in your December One Box. These are the only (emphasis in original) decorations that may be displayed in the public areas of your branch. If you have any other decorations…please take them down.”

This draconian policy led to the forced removal of a Christmas tree in the lobby of a Chase Bank branch in Southlake, Texas, this week. This particular tree had been supplied to the bank at no cost to the branch.

The stated purpose of this anti-Christmas policy, again according to internal Chase documents, is that, “We don’t want to lose somebody’s business because of seasonal decorations,” and to “ensure that everyone who visits our branches is made to feel completely welcome and comfortable.” The official “Guidelines on Decorating for the Holidays” from Chase makes no mention of the word Christmas at all.

AFA president Tim Wildmon said, “This is an absurd policy. According to Advertising Age, 91 percent of the American people celebrate Christmas. The most welcoming, inclusive thing you can do this time of year is wish people a merry Christmas.”

Wildmon added, “In fact, Chase’s policy will actually be offensive to many people who bank there. When customers find out that Chase is deliberating disregarding Christmas, they may just be inclined to take their banking business to a Christmas-friendly institution. Christmas is a holiday we’ve set aside as a nation to honor the birth of Christ because of his impact on American and world history. It’s just bad business for any company to show this kind of disregard for our Judeo-Christian heritage.”

Randy Sharp, AFA’s director of special projects, added, “Chase is hurting the ability of local branches to nurture a connection with the members of their own communities. If Americans are offended by anything, it’s the disrespect that corporations are showing to Christmas as a holiday. We urge Chase to amend its policy and allow branches to freely celebrate the birth of Jesus Christ.”

Source: American Family Association, December 3, 2010

AFA’s 2009 Nauty and Nice Christmas Retailer List

Based on current advertising, below is a list of companies that avoid, ban, or use the term “Christmas” in their advertising.

AFA reviewed up to four areas to determine if a company was “Christmas-friendly” in their advertising: print media (newspaper inserts), broadcast media (radio/television), website and/or personal visits to the store. If a company’s ad has references to items associated with Christmas (trees, wreaths, lights, etc.), it was considered as an attempt to reach “Christmas” shoppers.

If a company has items associated with Christmas, but did not use the word “Christmas,” then the company is considered as censoring “Christmas.”

The list is arranged in alphabetical rather than rank order. Among retailers favoring Christmas are Amazon.com, Family Dollar, Hobby Lobby, JoAnn Fabrics & Crafts, Lowe’s, Rite Aid, Walgreens, Wal-Mart.
Among retailers marginalizing Christmas are Banana Republic, Best Buy, Old Navy, Toys R Us. Under the flat out against Christmas category, some notable retailers include Advance Auto Parts, Aldi, Kroger, Radio Shack, SUPERVALU — what a shame.

If you disagree with the listings, visit the AFA website.

To see the entire Nauty and Nice list, go to Nauty and Nice Christmas List 2009